Digital and Mobile Marketing: The New Face of Marketing

With the technological advancements all around us, the use and trend of conducting marketing campaigns by companies have changed a lot. The ways of marketing are no longer restricted to just send text or go for image advertisements. The reach of marketing channels is now focused on doing marketing activities via internet. Out of number of tools available today for marketing, “Digital and Mobile Marketing” have emerged as the most strongest and cost-effective marketing tools.

“Digital Marketing” can be referred to as strategy followed by an offshore product development company to promote its brand through digital channels of communication via mobile phones and the internet. These channels can be short message system or SMS (text message), digital videos and mobile multi-media system or MMS along with other interactive media modes. The journey of Digital marketing started with the usage of internet. The digital marketing includes various aspects such as video marketing, user generated content, pay per impression, pay per click, search engine optimization, micro blogging, social networking-mail marketing etc. This is just a very small list and there are many more to include in the list. The other traditional digital marketing channels include TV and radio.

Digital marketing can be classified into two parts, the pull marketing and the push marketing. People who respond to pull marketing are those who pull up the information required by just typing a series of commands and then forwarding it to a network provider's automated number using their mobile phones. People can pull up any information they need as and when they want and there is no need for any subscription. On the other hand, push digital marketing involves the interaction between the consumer and the company by exchanging text messages.

Now, let’s discuss “Mobile Marketing”. Mobile phone promotion or Mobile marketing is the one of the way of advertisement in which the online marketers take benefit of mobile phones in order to promote their brand. Since the mobiles have captured the market completely, mobile marketing is also dominating over the other channels of marketing. According to Media, the mobile software development companies have shown that mobile marketing has grown 45 percent in 2008 compared to 11 percent growth in on-line marketing recently. By this we can very judge that mobile marketing is expected to grow significantly even faster than the web.

Mobile marketing develops a sort of intimate relationship with the customer. According to a study, respondents perceive mobile marketing as a meeting point between consumer and the brand and think it offers the brand modernity, innovation, differentiation and leadership. New text message marketing tactics allow a business to manage client communications, potentially allowing many ongoing offers by SMS message marketing.

Mobile marketing is still relatively young and, has huge potential to grow even more than it already has. Mobile and digital marketing can be combined seamlessly and provides ease of access to the ads whenever and wherever they choose.

At the end we can say that today, if managed properly, these marketing tools can serve as the most cost-effective, time-savvy and the easiest way by which a company can reach to its potential buyers and get an increase in its sales graph.

Q3 Technologies announced a new web services SEO

Search Engine Optimization Services

Q3 technologies stand to announce ourselves as a reputable SEO company which promises guaranteed SEO services at cheap and affordable price. We specialize in increasing the traffic to your website by increasing your position in the search engine rankings. Q3 tech’s search engine ranking experts work diligently with you to meet and exceed your company's marketing needs. At Q3 technologies we apply established SEO Services so that your website achieves that same high level of success.

Q3 tech’s Professional Search Engine Optimization Solution Includes:

·         Website Optimization - Website optimization is an art of placing your website in top ten rankings of major search engines for a strategically defined & researched set of keywords. Q3 technologies provides affordable website promotion and optimization of your site which leads to high ROI by high ranking in search engines and increase in targeted traffic to your website thus resulting in more leads and sales

·         Directory Submission – Q3 tech’s directory submission services include manual directory submission services, fast submission to directories, anchor text. We never submit the site through automatic software’s which is counted as spam by all the major search engines.

·         Link Building Services - Our Link building Services provides a unique customized solution for improving your site's link popularity. Quality link building requests will be improve your website ranking. Q3 tech specializes in link building services by placing text link on high quality and websites having content similar to your site.

·         On page optimization Services - This deals with the fine tuning of the content in your website. The main services that Q3 tech provides in on page optimization include keyword analysis, building keyword rich content, html coding, building rich content, creation of optimized meta tags and implementing various search engine submission methodologies. The content must be fine tuned. At Q3 technologies we do a thorough keyword research for a specific website. Then optimize the content on the basis of these keywords and theme of website. The content is implemented with clean html coding. We use well defined alt tags for images and defining suitable headings and title in the Meta tags.

Social Media Optimization – Q3 tech uses various means of social media optimization for clients. We will research the market where you are operating and undertake different methods that will be helpful in taking your business to the top. The team of content writers at can write optimized content for your websites and this would help you in spreading this content throughout the web. We focus on the core aspects of Social Media Optimization which are increasing your linkability through fresh, informative and eye catching content,

In addition to the above search engine optimization solutions, Q3 technologies provide other Internet marketing services including: search-friendly web design, pay-per-click (PPC) advertising campaigns, link building programs, social media optimization, blog optimization and marketing, targeted local search marketing, and mobile marketing optimization etc.